GRAPHIC DESIGN: João Miranda & Vânia Barbosa
CLIENT: Comissão do Centenário do Turismo de Portugal
AGENCY: IADE School Agency

APRIL 2013

História de uma Viagem

100 years of tourism in Portugal (1911-2011)
Limited edition book made of two volumes about the tourism in Portugal from 1911 to 2011 proposed by the "The National Centennial Commission of Tourism in Portugal".

The National Centennial Commission of Tourism in Portugal after a century ofinstitutionalization, marked the year 2011 with the creation of a work in two volumes, to evoke the landmarks over the past 100 years, as well as their celebrations.


This tome is like a journey through 100 years of tourism in Portugal. With a chronological framework, this tome describes each of the 100 years of tourism in Portugal from its origins to its contemporary, after an editorial contextualization, including messages and presentations, like a message from the President of Portugal, Aníbal Cavaco Silva.

Celebrating 100 years of tourism in Portugal, this book portrays the festivals and events that gave substance to this year of celebration. With a more descriptive textual structure, we chose a sequence of image and text (or vice versa) in order to provide a faster reading of contents. The graphics used have a more contemporary component, always taking refuge in traditional Portuguese elements. The red cover of this volume complements the green cover of the first, thus making an analogy to the chromatic Portugal flag.