I'm not sure when was the first time that I've heard about Herb Lubalin. I'm positive that it wasn't at Uni because I'm sure that as a type afficionado I wouldn't forget his name. What I do remember is the familiar feeling I had when I first saw his work knowing that he was the responsible for it.
This book is one of the best ways to be familiar with him from a personal to a professional level. Unit Editions did a great work (again) in producing a book that allows more information than what we thought could be available making absolute justice to the content through the way this book was beautifully designed. There are many things to be said about Herb Lubalin, but you will read far more interesting stuff about him than in this post. If this post made you google Herb Lubalin... job done.
Regards to being a great typographer, Herb once said: "I'm terrible because I don't follow the rules". Well, the truth is that his work set a new standard contributed to projects like Gastrotypographicalassemblage.
Please have a look at this book, or at least at his work. Because if I had to pick a favourite, that would be him.