SPECIFICATIONS
GRAPHIC DESIGN & MOTION DESIGN: Joao Miranda
CREATIVE DIRECTOR: Neil Cook
PROJECT MANAGER: Beto Ghidini, Joshua Wilkins.
CLIENT: Brixton Motorcycles
AGENCY: Kastner & Partners in London

NOVEMBER 2015

Brixton Motorcycles

Brixton Motorcycles are a new Austrian brand who produce beautiful, precision-engineered, retro inspired motorbikes. They came to K&P for creative input in order to kick-start and successfully launch their brand globally.
At K&P we began by developing a set of strong brand values and a tone of voice, before creating a concept that encompasses the brand’s personality and resonates across every touchpoint - from logo & identity, to print collateral and website design.
Our Compass concept taps into the adventurous attributes of the brand’s values, aligns perfectly with the brand personality and will resonate with our freedom-loving consumers’ desire for self-determination.
Brixton’s first bike - a vintage style 125cc - launched in November 2015 at the EICMA in Milan with other models set to bolster the brand in 2016. 

Tone of Voice

Logo versions

Logo construction

Brand colours

Graphic Elements

These elements should be used as an extension of the branding.
Combining with the brand colours and logo, this allows the brand to communicate in a more fluent way.

Typography

Photography