As one of the most powerful man in sport, Mark H. McCormack gives us great insights on people, sales and negotiation and running a business. This book has 3 parts and you will soon realise that you don't have to damage other people's goals to give priority to yours.

Establishing a dialogue, defining milestones and objectives throughout an exercise based on experience and intuition, this book will help you to better understand that make decisions based on your gut is far from being wrong. There's no such thing has a right procedure that you can take and use but there's a way to understand which things are involved in the business world and how can you define your own way of finding solutions and raise the appropriate questions.

What they don't teach you at Harvard Business School is something that you will learn with your life experience and this book will definitely open your eyes on how to manage expectations and be successful in your business.

Hint: Being successful shouldn't be about getting rich, it has a closer relation to what drives you and how helpful your business can be to people. If you do that right and avoid being sloppy with your billing, money will come in.

I understand that if you're a designer is not easy to feel motivated to read this book, but designers are only needed because there are many people who don't design and it's great when you understand how to deal with them and their problems.

Laughter is the most potent, constructive force for diffusing business tension: so be the one who controls it.