SPECIFICATIONS
GRAPHIC DESIGN & MOTION DESIGN: Joao Miranda
CREATIVE DIRECTOR: Neil Cook
PROJECT MANAGER: Beto Ghidini, Joshua Wilkins.
CLIENT: Brixton Motorcycles
AGENCY: Kastner & Partners in London

NOVEMBER 2015

Brixton Motorcycles

Brixton Motorcycles are a new Austrian brand who produce beautiful, precision-engineered, retro inspired motorbikes. They came to K&P for creative input in order to kick-start and successfully launch their brand globally.
At K&P we began by developing a set of strong brand values and a tone of voice, before creating a concept that encompasses the brand’s personality and resonates across every touchpoint - from logo & identity, to print collateral and website design.
Our Compass concept taps into the adventurous attributes of the brand’s 
values, aligns perfectly with the brand personality and will resonate with our freedom-loving consumers’ desire for self-determination.
Brixton’s first bike - a vintage style 125cc - launched in November 2015 at the EICMA in Milan with other models set to bolster the brand in 2016. 

Tone of Voice

Logo versions

Logo construction

BRIXTON_6BRIXTON_6

Brand colours

Graphic Elements

These elements should be used as an extension of the branding.
Combining with the brand colours and logo, this allows the brand to communicate in a more fluent way.

Brixton @ EICMA

The first Brixton Motorcycle was showcased at EICMA (Esposicione Mondiale del Motociclismo) 2015, one of the most important motorcycle exhibitions of the world. In a quick response, we helped Brixton to deliver some brochures and the motorcycle stand for the exhibition