BBC Doctor Who
Had the pleasure to be involved in this project, starting with research & concept development, while going through an idea generation phase with the creative director and the rest of the team in order to develop a brand launch video that would stand up to the heritage of DW and its future.
— Brand launch video
— Main logo
— Responsive Logo
Since the minimum size of the BBC logo is 10mm we proposed a tool that allowed the logo to be scaled up and down without changing the size of the BBC logo. This ensures a greater versatility of the logo while helping the designers to make the most of the provided assets.
In order to ensure versatility a set of patterns where created together with a set of rules that allows any designer to extend DW's pattern collection. These patterns where developed having in mind the print production working as a workable alternative to the render background from the main key visual. Set as a combination of 4 symbols in Adobe Illustrator, you can easily tweak the shapes and change its colours while previewing those changes in two frameworks: Dense pattern (4x8 modules) and Light pattern (2 modules). When the production method allows it to be used there's a gradient mesh to overlay the pattern and add depth to it.